As part of the Summit, Apt.Residential was proud to showcase the distinctive architectural, social and sustainability outcomes of our adaptive reuse project at Apt.Broadway.

Located at 1–3 Smail Street, Ultimo, the project will transform the former 120-year-old Grace Bros warehouse into 160 high-quality residential homes, giving new purpose to one of Sydney's historic buildings while contributing to the ongoing regeneration of the surrounding precinct.

Having evolved from a bustling department store warehouse to commercial office space, the building is now entering its next chapter as a place to live. The project celebrates the site's heritage while delivering thoughtfully designed homes and activated retail spaces that will contribute to a vibrant and connected neighbourhood.

During the Summit, our Investment Director, Puian Mollaian, spoke about the complexity of Australia's housing challenge and the importance of creative thinking, collaboration and innovation in unlocking new housing supply.

Apt.Broadway reflects that approach. It demonstrates how adaptive reuse, considered design and proactive engagement with stakeholders can come together to deliver new homes while preserving the character and history that make our cities unique.

As the demand for housing continues to grow, projects like Apt.Broadway highlight the opportunity to rethink existing buildings and create lasting value for both residents and the wider community.

We'd like to thank the Property Council of Australia, Katie Stevenson and the entire team for hosting an insightful event and for continuing to foster important conversations about the future of housing in Australia.

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You've relocated for work. You're renovating. You're between homes. You're spending a few months in Sydney or simply aren't ready to commit long term.

For years, the options have been limited. Hotels can feel impersonal. Serviced apartments are designed for short stays. Traditional rentals require furniture, utilities and weeks of organising before you can properly settle in.

Flex Living offers something different.

A fully furnished home that's ready when you are.

What Is Flex Living?

Flex Living combines thoughtfully furnished apartments, flexible lease terms and all-inclusive bills in one seamless rental experience.

Everything is ready from day one. Furniture, Wi-Fi, utilities and shared amenities are already in place, so instead of spending weeks setting up, you can simply arrive, unpack and settle in.

It's renting designed around your life—not the other way around.

More Than a Serviced Apartment

While Flex Living shares the convenience of a serviced apartment, it offers a very different experience.

Serviced apartments are built for short stays.

Flex Living is built for living.

Instead of feeling like a hotel room, you have a genuine home where you can cook, work, relax and become part of a community. It combines the comfort of a long-term rental with the flexibility today's lifestyles demand.

Why More People Are Choosing Flex Living

The way we live has changed.

People relocate more often, careers are increasingly flexible and life rarely follows a straight line. More people are looking for homes that can adapt with them, without sacrificing comfort or quality.

Flex Living removes much of the friction that comes with moving.

No furniture deliveries.

No internet installation appointments.

No setting up utility accounts.

Just a home that's ready when you walk through the door.

Who Is It For?

Flex Living is designed for life's in-between moments.

The Relocator — Starting fresh in a new city and wanting to settle in quickly.

The In-Betweener — Between homes, leases or major life changes.

The Project Professional — Working in Sydney for a few months and wanting more than a hotel room.

The Lifestyle Upgrader — Choosing convenience, flexibility and quality over unnecessary hassle.

What Makes Flex Living Different?

The best Flex Living experiences make everyday life simpler.

• One weekly rate that includes utilities and high-speed Wi-Fi.
• Fully furnished homes that feel considered, not temporary.
• Flexible lease terms that work around your timeline.
• Lifestyle amenities including gyms, rooftop spaces, co-working areas and resident lounges.
• Optional services like cleaning, dog walking and wellness experiences that you can opt into when you need them.
• The Apt. app, making it easy to manage your home, book shared spaces and connect with the community.

Where Apt. Fits In

At Apt., Flex Living is about more than convenience.

It's about creating homes that support the way people live today.

Every apartment is thoughtfully furnished. Every detail is considered. Every shared space is designed to become part of your everyday routine.

Because flexibility shouldn't mean compromising on quality.

It should simply make life easier.

A Home That's Ready When You Are

Life evolves, and sometimes home needs to evolve with it.

Whether you're arriving in a new city, between chapters or simply looking for a more flexible way to rent, Flex Living gives you the comfort of a real home without the usual complexity.

Not a hotel.

Not a share house.

Just a thoughtfully designed home that's ready from day one.

Fully furnished. Fully connected. Flexible by design.

The post Flex Living: A Better Way to Rent When Life Won’t Sit Still appeared first on The Apt. Edit.

Something temporary. A stepping stone to something else. The place you live before you buy.

But what if that's no longer the whole story?

The way we live has changed. Careers are more flexible. People move cities more often. Relationships evolve. Priorities shift. Increasingly, people are choosing homes that suit the life they're living today, rather than planning everything around a future milestone.

That's where Build to Rent comes in.

It's not simply another way of renting. It's a different approach to housing altogether.

The Script We've All Been Following

For decades, the housing conversation has centred around ownership.

Rent until you buy. Buy as soon as you can. Then settle down.

But for many Australians, life no longer follows a straight line.

Some people relocate for work. Others are growing their careers, travelling, studying, starting families later, or simply choosing flexibility over long-term commitment. Increasingly, people want homes that support their lifestyle—not dictate it.

That doesn't mean home ownership has lost its value. It simply means renting can now be a deliberate choice rather than a temporary compromise.

So, What Is Build to Rent?

Build to Rent (or BTR) is residential housing that's designed, built and professionally managed specifically for renters.

Unlike traditional apartment buildings, which are often sold to individual investors with different landlords, different property managers and varying standards, Build to Rent communities remain under single ownership and professional management.

That might sound like a subtle difference, but it changes almost everything about the renting experience.

Because when a building is created with renters in mind from the very beginning, every decision is made around how people actually live.

Build to Rent typically offers:

• Homes designed specifically for long-term renters
• Professional on-site management
• Consistent service and maintenance
• Shared amenities designed for everyday use
• One team delivering one seamless experience

Instead of treating renting as an afterthought, Build to Rent puts renters first.

Why Is Build to Rent Growing?

The popularity of Build to Rent reflects something much bigger than housing.

It reflects how modern life has evolved.

We move more.

Career opportunities, lifestyle changes and family circumstances mean many people relocate several times throughout their lives. Flexibility has become increasingly valuable.

Experience matters.

People are placing greater value on convenience, quality of life and experiences than ever before. Home is no longer just somewhere to sleep—it's where we work, exercise, socialise and recharge.

Traditional renting hasn't evolved.

For many renters, the traditional experience can still feel fragmented. Different landlords, inconsistent maintenance, varying standards and uncertainty can make renting feel more difficult than it needs to be.

Build to Rent has emerged as a response to these changing expectations.

Not because renting needed reinventing—but because it needed improving.

What Makes Build to Rent Different?

While every operator is different, the principles behind Build to Rent remain the same.

Consistency

Instead of navigating multiple landlords and property managers, residents deal with one professional team that manages the entire building.

The result is a more seamless experience from enquiry through to move-in and everyday living.

Homes Designed for Living

Traditional apartments are often designed to maximise sale value.

Build to Rent homes are designed to maximise liveability.

Layouts feel intuitive. Materials are chosen for durability. Shared spaces are planned around how residents actually use them, rather than simply how they look.

Amenities You'll Actually Use

The best amenities aren't simply impressive—they become part of your everyday routine.

Whether that's co-working spaces, resident lounges, fitness facilities, rooftop terraces or bookable dining rooms, they're designed to support the way people already live.

Community Without Pressure

Build to Rent often creates opportunities for connection through thoughtfully designed shared spaces and resident experiences.

It's not about forcing social interaction.

It's about creating an environment where community happens naturally.

Greater Simplicity

Professional management means maintenance requests, leasing, renewals and everyday support become more streamlined.

Less friction. More time living.

Is Renting Becoming a Lifestyle?

In many ways, yes.

Build to Rent changes what people invest in.

Not bricks and mortar.

But their everyday experience.

The quality of their home. The convenience of their routine. The freedom to adapt as life changes.

For many people, that's becoming just as valuable as ownership itself.

Where Apt. Comes In

At Apt., we think beyond the definition of Build to Rent.

We see it as creating a new kind of living culture.

One where every detail has been considered for the people who live there.

Where moving in doesn't feel complicated.

Where maintenance is simple.

Where thoughtfully designed spaces support both quiet moments and shared experiences.

Where community forms naturally through good design, shared values and everyday living.

Our communities are designed to move with you as your life evolves—not ask you to fit into outdated ideas of what renting should be.

Because home shouldn't feel temporary simply because you're renting.

It should feel considered.

Comfortable.

Effortless.

The post Rethinking Renting: What Build to Rent Really Means appeared first on The Apt. Edit.